report promo video
report promo video
this video originates from a static report created by Apply Digital's marketing design team: the aesthetics, orbs, and overall look and feel were developed by them. my role in this video was to create a storyboard using the report’s data and assets, and then animate and post-produce it.
Research
Research
the first step in creating this video was to read and understand the entire report (you can read it here). each orb represents a part of the research, so I had to figure out where each color fit in. I also needed to understand the data and how the orbs and assets behaved based on it.
the first step in creating this video was to read and understand the entire report (you can read it here). each orb represents a part of the research, so I had to figure out where each color fit in. I also needed to understand the data and how the orbs and assets behaved based on it.
Research
the first step in creating this video was to read and understand the entire report (you can read it here). each orb represents a part of the research, so I had to figure out where each color fit in. I also needed to understand the data and how the orbs and assets behaved based on it.
Design
Design
for the storyboard design, I used all of the assets the design team used in the final report: the orbs, the colors, the typography and the ethereal look and feel.
for the storyboard design, I used all of the assets the design team used in the final report: the orbs, the colors, the typography and the ethereal look and feel.
Design
for the storyboard design, I used all of the assets the design team used in the final report: the orbs, the colors, the typography and the ethereal look and feel.
Development
Development
based on my storyboard, I moved on to After Effects to animate each scene, creating each orb separately so I could use them across the corresponding scenes. once finished, I moved to Premiere Pro to add the music and sound effects, along with some light and glow effects.
based on my storyboard, I moved on to After Effects to animate each scene, creating each orb separately so I could use them across the corresponding scenes. once finished, I moved to Premiere Pro to add the music and sound effects, along with some light and glow effects.
Development
based on my storyboard, I moved on to After Effects to animate each scene, creating each orb separately so I could use them across the corresponding scenes. once finished, I moved to Premiere Pro to add the music and sound effects, along with some light and glow effects.
CONCLUSION
CONCLUSION
this project took a week and a half to produce, from start (research) to final (post-production). it was really interesting to create each orb as an individual asset, recreating what the design team has done in Figma, and animating it with this smooth gradient movement.
this project took a week and a half to produce, from start (research) to final (post-production). it was really interesting to create each orb as an individual asset, recreating what the design team has done in Figma, and animating it with this smooth gradient movement.
CONCLUSION
this project took a week and a half to produce, from start (research) to final (post-production). it was really interesting to create each orb as an individual asset, recreating what the design team has done in Figma, and animating it with this smooth gradient movement.
More Works More Works
More Works More Works
camila
camila
camila
camila
©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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